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On the afternoon of September 28th, 2022, the Guangdong Brand Global Competitiveness Summit was held at the Nanxing Studio of Guangdong Radio and Television Station. The third batch of "Guangdong Famous Brands" award ceremony was held at the summit. COV audio, a brand under Guangzhou Xiouwei Audiovisual Technology Co., Ltd., was successfully evaluated. Mr. Peng Chunfeng, Chairman of Xiouwei Audiovisual Technology, attended the summit and received the certificate issued by the organizer.
Guangdong Famous Brands "is the business card of Guangdong's economy, a comprehensive brand evaluation of Guangdong brands striving for international leadership, consumer trust, and distinctive culture. Guangdong well-known brands are Guangdong brands with high brand awareness, recognition, reputation, loyalty, distinct brand culture, significant economic benefits, good development prospects, and social image.
According to relevant professionals from the organizing committee, Guangdong's well-known brands have undergone comprehensive evaluation processes such as enterprise application, qualification review, verification of application materials, on-site spot checks, industry awareness research, public inquiries, and expert evaluations. The Guangdong Enterprise Brand Construction Promotion Association and the Guangdong Famous Brand Evaluation Professional Committee have announced the third batch of Guangdong's well-known brand evaluation list. The COV audio brand has successfully been recognized as a "Guangdong Famous Brand" due to its outstanding research and development innovation and brand development strength.
Along with COV, other successful applicants include Lianying Laser, Beitasrui, Chuangao Doors and Windows CHOTEST、 Mengda, Yongchenglong, Gaoermei Air Source Heat Pump, M&D Mingdun, Huasheng, DOI Bagzhilian, Shenhuachuang Co., Ltd., Aoxue, Bagzhilian, Chehai Ocean ANJING、HAIBAO、 22 declared brands including Artie, Jinhua, Xiuer, OEZER, Kelike Toothpaste, Haike, etc.
It is understood that Xiouwei Audiovisual Technology Company, established in 2001, is a large high-tech modern enterprise specializing in the research and development, manufacturing, sales, and service of audio and LCD TV products. The company leads the trend with personality and fashion, and is guided by customer needs. Through continuous innovation and development, it has gradually grown into an influential enterprise in the audio industry.
All products under the Western Europe Wei brand have passed the national mandatory 3C certification, as well as ISO9001 and ISO14001 quality management system certifications. In 2018, it was awarded the Guangdong Province Science and Technology Innovation Enterprise Development Special Project (Science and Technology Innovation Fund Enterprise), and in 2019, it was recognized as a high-tech enterprise, entering the ranks of national high-tech enterprises. From 2020 to 2021, it has been awarded the Guangdong Province Contract abiding and Creditworthy Enterprise for two consecutive years.
Western Wei Enterprise has also hired famous singer Zhuang Xinyan and film and television superstar Ding Haifeng as spokespersons for its brands, and has long collaborated with industry leading brands such as LeEco, Xiaxin, and Qisheng to successfully launch excellent brands such as COV and Wanyan.
Xiouwei Audiovisual Technology specializes in high-end home audio, private video audio, outdoor performance audio, intelligent battery audio, and professional stage audio. With the strong strength of the company and precise positioning of its brand and products, the channels established by the company are spread throughout first - and second tier cities across the country, and it is vigorously expanding into third - and fourth tier cities. The products are sold well in 29 provinces in China. They are sold online and offline simultaneously with large e-commerce platforms such as Jingdong Mall, Tmall Mall, Suning E-shop, Yixun.com, Gome Online, Pinduoduo, Kwai, Tiktok, and exported to Southeast Asia, Africa, Russia, and other countries.
When it comes to the future development of the company, Chairman Peng Chunfeng stated that the recognition of the COV brand as a "well-known brand in Guangdong" is a recognition of the company's phased development achievements, an encouragement for the company to adhere to brand development, and also a kind of motivation. It will inspire all COV colleagues to continue to work hard, expand and strengthen themselves, and strive to become a benchmark brand in the audio industry.
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